Build Your Content Ecosystem: How to Think & Implement Your Monthly Content Plan (Multiple Platforms)

Building a business can be a very simple process if you think about it - given that you've done it before and you've went through hell and back. But, in any way, it's not an easy thing to do.

Because that's a dual nature of business. Or maybe either duality. The duality of any endeavor. The duality between an idea and an action.

I have struggled with this for years. Up to 14 years, plus. And I still do. Some things stayed the same. They become familiar. Others are new and exciting. Others, you don't know what the heck to do about them. That is, these are the things that actually aches your soul.

In an effort to demystify what it takes to succeed in business in a way that resonates with you, I'll take a bite at marketing for your business and especially, writing content.

The Content Overwhelm Problem

Business is a complex system, lots of changes happens, sometimes at the same time, which makes trying to tackle it all at once a daunting and a very taxing task, that if tried so many times, will make you want to quit. And that is a conclusion that you don't want to reach.

When you're starting something that you don't know very well about, you find yourself spending hours and hours to see what everybody else is doing. The conflicting advice you get and the so many ways you can try brings you down by decision fatigue, lack of experience and not doing enough of the work itself.

What kind of content should you be producing? Are there different kinds?

9 months later, on X: 200 followers, some DMs, a call every now and then, and nothing to show for.

Whenever I go over facts like the above, I need to remind myself that I have 14 years in business under my belt. I scaled 2 businesses to $5M ARR within 4 years.
So, this is not about me, it's either about market dynamics that I don't understand, or this is a platform that is not suitable for me and my style of doing business.

I learned a lot from X. It is about testing ideas, being concise and gathering feedback.
It is a rapid testing environment and I love that part of it.

It is not the only way of doing things, though.

The Solution: Different Content Frameworks That Actually Work

Starting with methods that we can apply on how to think and implement content plans into your business, there are several approaches worth considering.

The Newsletter Method

There is the infamous newsletter method. I think I came across it through Dan Koe. There was an article somewhere written about him, analyzing what he did reaching 6M in ARR through writing content.

He himself, through the courses that I've bought and things that I've interacted with from his own content, talked about writing tweets on X and finding which ones perform well, expanding on one of them and writing a newsletter weekly.

While that was his advice in one of his courses, I think the two-hour writer or something similar, I saw an article talking about how he thinks about content. Maybe it is something of his early days.

Anyways, it was just that he writes this newsletter. And then, from that newsletter, his tweets and his YouTube videos come next. So, basically, one piece of content, and distributed in several formats that matters for each platform.

I think I like the idea, but I've never really tried it. So, it is just something to try. I think I'm gonna switch to that. Because, so far, I would do the X tweets, and then write the newsletter from expanding on one of them, the best-performing ones, in terms of views and comments and whatever.

The YouTube Method

There's also the YouTube method, which is not very different from the newsletter method, but you can start with the video. You can start with a script for the video, so basically pick a title, and usually people go through popular videos made by known creators, see what performed well.

And then they take the title, use it as a format, not really the same title, like, "Here's what you don't know about content creation: The ultimate content guide for 2025," and they just take this and add their own subject to it "Here's what you don't know about selling: The ultimate selling guide for 2025."

In short, they just check the format, plug-in their subject that they want to address.

They use them as some kind of inspiration. Some make mood boards of titles and thumbnails for YouTube videos whether they are doing a youtbue video, a newsletter or any otherkind of long-form content.

The Loom Brain Dump Method

One idea that is worth mentioning is to do a loom rapid fire. You fire a loom video, start talking about your idea and then take the transcript and write the content with it.

Write the video script, or maybe even summarize the video into points and then talk to the camera doing the YouTube video.

My Three-Content Framework

Not all content are created equally.

Similar to the X people advice (1 growth, 1 core skill, and 1 promotion tweet). you should be writing different content of pieces for different purposes.

Now, I've maybe done some of the X people advice, I wasn't really doing that specifically, just for the sake of being efficient, and iterating, just starting.
I would do some of that, not really everything to the T, because I'd need to take into consideration my mood, and how to make things consistent, so I would just do the bare minimum for a while, and then add to it, and try to improve on it.

Now, I like to think of content types as content that actually brings awareness to the problem that you're writing about, and a piece of content that intrigues, in a sense, that might be also under awareness.

I also, like to think of another kind: targeted, which is not very different from the core skill menotined before, except that it addresses part of your potential client journey.

It's not just about the subject. It's not just about the skill that you talk about. It is meeting your audience at a point of their journey.

And I think this is very effective, it hits hard. In reflection, that is the kind of content that I responded to buying from other creators and founders.

And then, of course, the third kind is promotion or selling, which is simply content with clear call to action to your lead magnet or your product or service. they are made whenever you need your customer to take action, even if it doesn't lead directly to a sale.

In conclusion, I've reached this framework a couple of days ago after going back and forth through lots of advice from very well-known creators - the paid stuff, and also by trying things for my own for 9 months of content writing.
That's how I like to think about content recently, and those are the three types of content that I am gonna experiment with next.

The Targeted Content Experiment

I think, also, I'm very inclined towards making lots of content that are targeted, and I guess that is another approach.

I'm not sure if there's a content creator out there who is very successful that uses only that kind of content, there might be, and I want to try that for a while.

You can't do this for every platform, I think it would be more effective to do it on YouTube since when you are starting out you are doing 1 or 2 vidoes every week. That’s for people with no production team behind them.

Moving Forward

I just wanted to let you know about how I started and where I am in my content journey, and I hope that you benefited from this article so far.

If you're curious about turning this framework into real results for your business, or if you need help getting to the next stage of your journey, DM me "ECOSYSTEM" here and let's talk about your biggest content challenge.

Hope this was helpful.
Until we meet again,

Bialy.